I’ve been training people for more than 20 years—athletes, parents, executives, weekend warriors—and if there’s one thing I’ve learned, it’s that you simply can’t buy results.
You can buy shoes, trackers, supplements, gym memberships, etc., but real, lasting change doesn’t come from the gear or the products; it comes from what you build inside yourself: consistency, discipline, belief, and—more than anything—longevity.
Every year around this time, we get hit with “the best deals ever.” TVs, sneakers, tech—things that might make life easier, but not necessarily better; and while there’s nothing wrong with treating yourself, this is also the time when I tell my clients: the smartest investment you’ll ever make this Black Friday is in your future self—and the longevity of your health.
Why the Holidays Test Everything You’ve Built
The holiday season is one of the hardest times of the year to stay consistent. Most people start November with the best intentions thinking they’ll keep their routine, stay mindful and just enjoy a few treats. But by the time the travel, the work deadlines, and the kids’ holiday concerts start stacking up, those routines begin to slip.
You’re juggling logistics, family, parties, and exhaustion, you’re up late wrapping gifts, you’re up early with kids who are home on winter break, and you’re trying to hold it all together while living off coffee and leftover sugar cookies. I’ve seen it a thousand times—people who’ve spent all year building momentum start to lose it right when they need it most. The problem is that when the schedule’s unpredictable, your workouts are often the first thing to go.
I say this as someone who’s coached through every kind of holiday season imaginable: January doesn’t magically make it easier. If anything, it makes it harder because the momentum’s gone, your energy’s down, and that “fresh start” you were counting on starts to feel like starting from scratch.
What I’ve learned over two decades of coaching is that real progress happens when you stop waiting for the perfect conditions. Continuously showing up might look a bit different now—it might mean shorter workouts or moving your body in the living room between family meals instead of at the gym. But that consistency is what’s going to pull you through and prevent you from having to “start over.”
And that’s exactly why I built this year’s Chris Ryan Fitness Black Friday event.
The 2025 Black Friday Event: A Plan That Actually Works
I’ve seen every type of fitness program offered under the sun—ones that promise instant results and fade fast, ones that look great on paper, but forget that real people need flexibility, not perfection, and what actually works.
It’s not the trendiest workout or the newest gadget. It’s structure, accountability, community—and a long-term approach built for longevity. Those are the three pillars that separate the people who fall off track from the people who keep showing up—through every season, every schedule shift, and every life curveball.
That’s exactly what this year’s Chris Ryan Fitness Black Friday event is built around. It’s not about gimmicks, pressure, or trying to “outwork” the holidays—it’s about giving you the plan, the tools, and the support to stay consistent when most people hit pause.
For Current Members
If you’re already part of the community, you can upgrade your monthly membership to an annual membership and save over $160! (For context: $29.99/month = $360/year, but the annual Black Friday Membership plan is just $199.99!)
Starting November 20, you’ll get early access to this offer as a thank-you for being here and doing the work. This is your chance to lock in a full year of progress at our best price ever.
You’ll also get exclusive access to a live event designed to keep you accountable and inspired through December.
The Holiday Reset Live Call—a LIVE group coaching session on the app where I’ll walk you through how to stay fit, strong, and sane during the most chaotic time of year and ask the questions you’ve been holding onto, and get guidance on your training, nutrition, and mindset heading into the new year.
If you haven’t yet, I also recommend checking out my guide on How to Stay Fit on Vacation Without Losing Progress. It pairs perfectly with this event—it’s filled with simple, realistic strategies that have helped my clients stay consistent when you’re away from home without feeling restricted or burnt out.
And if you’ve been watching from the sidelines, thinking about joining, but waiting for the right moment—this is it! From November 20 through December 1, new members can join Chris Ryan Fitness for $199.99. Just the structure and accountability you need to train smarter—not harder.
When you join this week, you’ll also get two powerful bonuses designed to help you hit the ground running:
The Holiday Hustle Challenge — a two-week, bodyweight-only training series you can do anywhere, whether you’re home for the holidays or on the road. These sessions are short, high-impact, and designed to keep you feeling strong, not stressed.
Chris’s Protein Plus Guide — a 97-page PDF packed with dozens of high-protein, no-fuss meals to help you stay grounded when the schedule gets messy.
BLACK FRIDAY 2025: STRONGER. FITTER. HAPPIER.
Member Upgrade Window: Nov 20–Dec 1 — $199/year + live call access
Public Offer: Nov 24–Dec 1 — $199.99/month + live call access
Bonuses: Holiday Hustle Challenge + Chris’s Protein Plus Guide
Live Events: Holiday Reset Call
Join the movement at ChrisRyanFitness.com
FAQ:
What’s included in the Chris Ryan Fitness Black Friday 2025 deal?
This year’s Black Friday event is all about giving you the structure, accountability, and community that actually moves the needle. New members can join for $199.99/year (normally $269), and current monthly memberships can upgrade their annual membership to the $199.99 rate—that’s our lowest rate ever! You’ll also get access to exclusive live coaching calls, challenges, and tools designed to keep you consistent through the holidays and into the new year.
How long does the Black Friday offer last?
The public offer runs from November 24 through December 1—a one-week window to lock in your best price and bonuses. Current members get early access starting November 20, so if you’re already part of the crew, you’ll get first dibs. Once it’s gone, it’s gone.
Can current members upgrade during Black Friday?
Absolutely—and this is where the best deal is. Current monthly members can upgrade to the annual plan for just $199 (normally $269, or $160 less than staying month-to-month). You’ll also unlock exclusive access to the Holiday Reset Live Call—a live coaching session to help you stay strong and sane through December and dig into your questions about training, nutrition, and mindset heading into 2026.
What bonuses come with the annual membership?
When you join or upgrade during the Black Friday event, you’ll get two powerful tools to keep your momentum going:
The Holiday Hustle Challenge — A week-long bodyweight program designed to keep you consistent whether you’re home, traveling, or just short on time. Best done with friends and family.
The Protein Plus Guide — A 97 page, high-value PDF loaded with dozens of protein-packed meals to help you stay healthy when life gets hectic.
Both are built for real life—no fluff, no guilt, just simple, effective ways to stay on track through the season that throws most people off.
Why is investing in fitness better than buying gear on Black Friday?
Because gear doesn’t change your life—discipline does! You can buy new shoes, new supplements, or a shiny new gadget, but none of that will build consistency for you. Training will. When you invest in coaching, structure, and accountability, you’re putting your money where it actually counts—into your future self. Your strength, your energy, your confidence, your mindset. The stuff that lasts long after the sales are over.